CARVING SPACE FOR LEADERSHIP WITH
CASE STUDY
How do we house a leadership toolkit and 3-day self directed worksession for Twitter’s leaders?
THE MOMENT
December 2021: The Twitter Leading@ team enlisted the expertise of SYPartners to develop an engaging and self-directed workshop tailored specifically for its diverse leaders and managers. Our talented squad consisted of partners, strategists, innovative creative directors, and a highly dynamic design team. While the majority of the team dedicated their efforts to crafting an extensive and comprehensive toolkit aimed at enhancing leadership skills, I took charge of building an aesthetically pleasing landing page and designing an interactive Miro game board for this exciting project.
In addition to these roles, I played a crucial part in creating some of the visual design assets within the leadership package. My ability to rapidly translate the entire PDF into Google Slides was a significant contribution as the project evolved and changed course. The landing page served as a central hub for all essential PDFs related to the workshop, while the Miro board was envisioned as an interactive and collaborative space where teams could dynamically engage with the materials provided. Although the Miro board was ultimately not delivered in its full capacity, I am still proud to present the outcomes here as an innovative solution for teams that are eager to elevate their leadership skills collaboratively and effectively.