CHANGING AN INDUSTRY WITH

RIVET

CASE STUDY

How do we create a more accessible way to search for and find opportunities in the art world?

THE MOMENT

September 2016: Working for a cumulative 13 years in the artist residency field, we noticed that it took a long time to find the right opportunity for creatives—up to 10 hours!? On top of that, it was hard to tell what the pricing transparencies were for each opportunity which means once a creative applied, was accepted, they were stuck with a bill of $2,000 and often had to turn down the offer.

THE RESEARCH

We surveyed over 1,200 working creatives and 100 organizations

  • 81.5% of 1,200 creatives surveyed think it’s a terrible mess

  • 47% of 100 organizations say they don’t get enough applicants

  • 51% of the organizations want more diverse applicants

THE PAIN POINTS

  • Transparency/Clarity

  • Funding

  • Accessibility

  • Time Wasted

  • Not getting enough diversified applicants

Spending 2 years to research and build slowly,

we created workshops and talks

to listen to our customers’ needs

Our team

Co-Founders & Primary Team


Katrina Neumann, Lead Product Design, Marketing & Branding
Sebastien Sanz de Santamaria (Website), Lead Product Manager, Business Operations & Finances
Kira Simon-Kennedy (Website), Lead Business Strategy, Opportunities & Partnerships
Francis Tseng (Website), Lead Developer

Advisors


Linda Blumberg, MoMA PS1 Founder & ADAA President
Jason Huff (Website), Senior Product Manager Etsy
Ruby Lerner (Website), Creative Capital
Fei Liu (Website), Product Designer

“From a terrible mess . . .

to easy searching capabilities”

Our final MVP launched in the spring of 2018.

THE IMPACT

20k+ Creative Profiles

1.2k+ Organizations Worldwide

230+ Open Calls Monthly

Runs automatically with
little to no web administration

User acquisition is through word-of-mouth.
We went with a stealth quiet launch and the website has been slowly growing since 2018.

Today, most competitor’s websites emulate the research and design patterns that we set forth, creating a new standard of transparency, funding-first opportunities, & accessibility to information for all.

OUR SUPPORT