FLEX

Multifaceted Exhibition Design

Open magazine spread featuring texts about James Lee Byars and Guy de Cointet, with black-and-white photographs of the two artists. The left page contains a biography and image of James Lee Byars, while the right page has a biography and an image related to Guy de Cointet.

CASE STUDY

How do we create an exhibition identity that goes beyond the gallery walls?

THE MOMENT

In 2014, Orlando Tirado served as curator and creative director of the project—a first of its kind exhibition on modernity, identity politics, and queer theory. Together, we worked together to make his vision come to life within the gallery, through an exhibition catalogue printed in newsprint, a poster, a custom sticker by an artist, and a writing anthology.

FLEX presents the shape, mass, and form of the body in relation to an emerging queer, transgender, renegade post-minimalist strategy that strips the body of its flesh, framework, and constraints. The exhibition includes new work by Math Bass, Dan Finsel, Gordon Hall, and Molly Lowe, alongside works by Richard Artschwager, James Lee Byars, Guy de Cointet, Marcel Duchamp, Robert Morris, and Myron Stout.

The project offers a radical alternative to presupposed identity politics, one that re-defines the body against the grain of a representational impulse, and posits a new vision of the contemporary body through absence, movement, fluctuation, and abstraction, rather than concrete, figurative depiction. The work anticipates the body’s physical presence; the body activates. The work slows down time and speaks through silence.

White refrigerator with a pink towel hanging on the right door, a cartoon decal of a deer and a rabbit on the lower door, and various notes and pictures attached to the top door. Kitchen cabinets and counters are visible in the background.
Black ink signature or scribble on a white paper with the brand name 'PAUL&X' printed on the lower right and the word 'KENT' on the lower left.
Black and white image of a directory sign with music artist names and a bar code symbol, in a modern interior setting.

Exhibition Images