THE MOMENT

Winter 2023: With just four days to prepare for a three-month position in Abu Dhabi, UAE, I seized an exceptional opportunity with SYPartners, joining their team as both production lead and senior design support. Despite demanding hours, this sustainability vision project delivered meaningful outcomes.

Phase 1 focused on comprehensive research with four external partners examining sustainability through historical, contemporary, and future-focused lenses. We conducted bi-weekly in-person meetings across Abu Dhabi locations and weekly sessions at the Salama Bint Hamdan al Nahyan Foundation (SHF). My responsibilities included UAE site scouting, design support, managing print and event production, and managing the digital assets (licensing and sourcing) for this SYPartners/SHF collaborative initiative.

In Phase 2, we synthesized our findings into a cohesive presentation under Creative Director Josh Nychuk's leadership, with my significant design direction contributions. I independently led a critical workstream: developing a comprehensive timeline tracking key UAE sustainability stakeholders from pre-1970s formation to present day.

Featured here are my design contributions, including original iconography representing the UAE's major sustainability initiatives and the timeline I creatively directed alongside Strategy Director Tanvi Malik.