THE MOMENT

Spring 2019: As lead creative at Abrons Arts Center, I identified a critical navigation challenge for visitors. The center's complex layout—spanning three floors across two connected buildings from different eras (1800s and 1960s)—was creating a confusing experience for patrons.

I developed and implemented a comprehensive wayfinding solution that included:

• Multilingual maps featuring indigenous land acknowledgments

• Strategic directional signage throughout both buildings

• Enhanced entrance visibility through new exterior signage

• Revitalized lobby displays with motion graphics promoting current and upcoming programming

I personally installed the vinyl elements to ensure proper execution and optimize budget allocation.

This section also showcases additional wayfinding systems and printed materials created for this multidisciplinary arts center in New York City's Lower East Side.